國際酒店中國市場擴張提速 多元化發展適應本土國情
- 分類:新聞中心
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- 發布時間:2018-07-20 15:53
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【概要描述】進入2014年,酒店(dian)行(xing)業(ye)(ye)(ye)呈現品牌紛(fen)占市(shi)場(chang)的(de)(de)(de)(de)(de)狀態,在(zai)(zai)全球頂尖(jian)酒店(dian)、本土星(xing)級酒店(dian)、精品酒店(dian)在(zai)(zai)成(cheng)都等二線(xian)城市(shi)相(xiang)繼開業(ye)(ye)(ye),無疑將會(hui)對(dui)二線(xian)城市(shi)中(zhong)的(de)(de)(de)(de)(de)五星(xing)酒店(dian)陣(zhen)營形(xing)成(cheng)一定(ding)的(de)(de)(de)(de)(de)影響(xiang)和沖擊,打破以往(wang)的(de)(de)(de)(de)(de)商(shang)業(ye)(ye)(ye)格局(ju)。?而(er)在(zai)(zai)大(da)環境(jing)背(bei)景(jing)之下(xia),受三公消(xiao)費政策影響(xiang),五星(xing)酒店(dian)正被(bei)動(dong)地開始向(xiang)大(da)眾消(xiao)費市(shi)場(chang)轉型。在(zai)(zai)特殊的(de)(de)(de)(de)(de)經濟環境(jing)和政治(zhi)環境(jing)下(xia),星(xing)級酒店(dian)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)前景(jing)生存狀態值得思考(kao),但(dan)是(shi)經濟的(de)(de)(de)(de)(de)蓬勃發展(zhan)和旅游(you)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)不斷升(sheng)級,讓這(zhe)個行(xing)業(ye)(ye)(ye)依然(ran)充滿發展(zhan)的(de)(de)(de)(de)(de)后繼
國際酒店中國市場擴張提速 多元化發展適應本土國情
【概要描述】進入2014年,酒(jiu)(jiu)店行業(ye)(ye)呈現品(pin)牌(pai)紛占(zhan)市(shi)(shi)(shi)場的(de)狀態(tai),在全球頂尖酒(jiu)(jiu)店、本土星(xing)級(ji)酒(jiu)(jiu)店、精品(pin)酒(jiu)(jiu)店在成都等(deng)二(er)(er)線城市(shi)(shi)(shi)相繼(ji)開業(ye)(ye),無疑將(jiang)會對二(er)(er)線城市(shi)(shi)(shi)中的(de)五(wu)星(xing)酒(jiu)(jiu)店陣(zhen)營形(xing)成一定的(de)影響和(he)(he)沖擊(ji),打破以往的(de)商業(ye)(ye)格局(ju)。?而在大環(huan)境背景之下,受三(san)公消費政策影響,五(wu)星(xing)酒(jiu)(jiu)店正(zheng)被動地開始向大眾消費市(shi)(shi)(shi)場轉型。在特殊的(de)經(jing)濟環(huan)境和(he)(he)政治(zhi)環(huan)境下,星(xing)級(ji)酒(jiu)(jiu)店業(ye)(ye)的(de)前景生存狀態(tai)值得思考(kao),但是經(jing)濟的(de)蓬勃發(fa)展和(he)(he)旅游業(ye)(ye)的(de)不斷(duan)升級(ji),讓(rang)這(zhe)個行業(ye)(ye)依然充滿發(fa)展的(de)后繼(ji)
- 分類(lei):新聞中心
- 作(zuo)者:
- 來(lai)源:
- 發布時間:2018-07-20 15:53
- 訪問量(liang):
進入2014年,酒(jiu)(jiu)店(dian)(dian)行(xing)業呈現(xian)品(pin)牌紛占市(shi)場(chang)的(de)狀態,在全球頂(ding)尖(jian)酒(jiu)(jiu)店(dian)(dian)、本土星(xing)級酒(jiu)(jiu)店(dian)(dian)、精品(pin)酒(jiu)(jiu)店(dian)(dian)在成都等二線城(cheng)市(shi)相繼開業,無疑將會對二線城(cheng)市(shi)中(zhong)的(de)五星(xing)酒(jiu)(jiu)店(dian)(dian)陣營形成一定的(de)影響和沖擊,打破以(yi)往(wang)的(de)商業格局。
而(er)在大環(huan)境背景(jing)之下(xia),受三(san)公(gong)消費(fei)(fei)政策影響(xiang),五星(xing)酒店正(zheng)被動地開始向(xiang)大眾消費(fei)(fei)市場轉型。在特殊的(de)經(jing)濟環(huan)境和政治環(huan)境下(xia),星(xing)級酒店業(ye)的(de)前景(jing)生存狀態(tai)值得思(si)考,但是(shi)經(jing)濟的(de)蓬勃發(fa)展和旅游業(ye)的(de)不(bu)斷升(sheng)級,讓這個行(xing)業(ye)依然充滿發(fa)展的(de)后(hou)繼力量(liang)。
國際大牌酒店強勢入駐國內市場
縱(zong)觀2014年上半年,酒(jiu)(jiu)店(dian)(dian)的供給量隨(sui)著需求的擴(kuo)大(da)而快(kuai)速增長(chang)全國(guo)酒(jiu)(jiu)店(dian)(dian),客房間數增長(chang)30余(yu)倍,旅游(you)酒(jiu)(jiu)店(dian)(dian)每(mei)五年的增長(chang)率(lv)在(zai)50%以上。
在成(cheng)(cheng)都(dou)(dou)(dou),主城區現有的(de)五星酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)有:成(cheng)(cheng)都(dou)(dou)(dou)索(suo)菲特大(da)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、錦江賓(bin)館、成(cheng)(cheng)都(dou)(dou)(dou)香格里拉(la)大(da)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、成(cheng)(cheng)都(dou)(dou)(dou)世紀(ji)城天(tian)堂(tang)(tang)洲(zhou)際大(da)飯店(dian)(dian)(dian)(dian)、總府皇冠假(jia)日(ri)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、天(tian)府麗(li)都(dou)(dou)(dou)喜來(lai)登酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、成(cheng)(cheng)都(dou)(dou)(dou)家園國際酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、望江賓(bin)館、成(cheng)(cheng)都(dou)(dou)(dou)西藏(zang)飯店(dian)(dian)(dian)(dian)、成(cheng)(cheng)都(dou)(dou)(dou)凱賓(bin)斯基飯店(dian)(dian)(dian)(dian)、成(cheng)(cheng)都(dou)(dou)(dou)城市名人酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、成(cheng)(cheng)都(dou)(dou)(dou)富力麗(li)思(si)卡(ka)爾頓酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、成(cheng)(cheng)都(dou)(dou)(dou)豪(hao)雅飯店(dian)(dian)(dian)(dian)(東大(da)街(jie)店(dian)(dian)(dian)(dian))、雅居樂豪(hao)生大(da)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、保利皇冠假(jia)日(ri)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、成(cheng)(cheng)都(dou)(dou)(dou)高新(xin)皇冠假(jia)日(ri)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、成(cheng)(cheng)都(dou)(dou)(dou)高新(xin)豪(hao)生大(da)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、環球中心天(tian)堂(tang)(tang)洲(zhou)際大(da)飯店(dian)(dian)(dian)(dian)等。
除了(le)喜達屋集團(tuan)、萬(wan)豪集團(tuan)、洲際集團(tuan)等(deng)國(guo)際集團(tuan),很多酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)集團(tuan)也(ye)紛紛看好成都(dou)(dou)市場,即(ji)(ji)將開業的(de)國(guo)際品牌酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian):成都(dou)(dou)瑞吉(ji)(St.Regis)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、成都(dou)(dou)豪雅(ya)飯店(dian)(dian)(dian)(dian)(科(ke)華南路店(dian)(dian)(dian)(dian))、青城悅(yue)榕莊、四季酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、青城山第六感度假酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、成都(dou)(dou)太古里博舍酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)、馬可孛羅(luo)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)集團(tuan)旗下(xia)全新(xin)奢華品牌“尼依格羅(luo)”,希爾頓(dun)也(ye)重點布局成都(dou)(dou),旗下(xia)在(zai)華五(wu)大品牌華爾道(dao)夫、康(kang)萊德、希爾頓(dun)、希爾頓(dun)逸林(lin)以及希爾頓(dun)花園酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)也(ye)即(ji)(ji)將與(yu)大家(jia)見面。威(wei)斯汀(ting)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)也(ye)作出了(le)布局、落(luo)戶成都(dou)(dou)的(de)決定。
高端酒店紛紛轉型 親民化成主打
面臨市場變局,不(bu)斷地調(diao)整,“親(qin)民化”成為主基調(diao),而在(zai)調(diao)整中依然堅守企(qi)業本有的(de)(de)理念,是(shi)(shi)(shi)各(ge)酒(jiu)店(dian)做出的(de)(de)最強應對。一(yi)是(shi)(shi)(shi)價格(ge)優(you)勢(shi),據調(diao)查顯示成都五星級客房(fang)價格(ge)較去年同期下調(diao)了(le)9.11%。二是(shi)(shi)(shi)服務優(you)勢(shi),“親(qin)民”不(bu)等于(yu)降低服務,“以紳士淑女(nv)的(de)(de)態度(du)為紳士淑女(nv)忠誠服務—這(zhe)是(shi)(shi)(shi)麗思卡(ka)爾(er)頓酒(jiu)店(dian)最為知曉和(he)傳頌的(de)(de)座右銘,我們希望把奢(she)華優(you)雅的(de)(de)服務理念傳遞給成都”成都富力麗思卡(ka)爾(er)頓酒(jiu)店(dian)公關(guan)總(zong)監(jian)呂美歐說。更(geng)多的(de)(de)酒(jiu)店(dian)把服務看(kan)作是(shi)(shi)(shi)更(geng)重要(yao)的(de)(de)“變革(ge)時代”利器(qi)。
精品(pin)酒店以良好的服務、優良全程管(guan)理(li)理(li)念、注于細節的經營理(li)念,在變(bian)局之(zhi)(zhi)下走入大家視野(ye),仁(ren)和春天(tian)酒店、瑾亭酒店、圖(tu)騰鉑金(jin)酒店等以悄然之(zhi)(zhi)勢占據(ju)市場。
“酒店+景點”模式啟動 將獲得更大市場
據(ju)統(tong)計,全(quan)(quan)國(guo)50個重點(dian)旅游城市共有4626家飯店(dian)完(wan)成(cheng)第(di)一(yi)季度(du)(du)數(shu)據(ju)審(shen)核,占全(quan)(quan)國(guo)總(zong)數(shu)的(de)33.85%。從第(di)一(yi)季度(du)(du)和第(di)二季度(du)(du)各(ge)城市經營情況看,成(cheng)都位于三(san)亞、上海(hai)、北京、廈門之后,位于全(quan)(quan)國(guo)第(di)五。景區資(zi)源成(cheng)為(wei)酒店(dian)品牌借力之地(di)。青城山、峨眉山-樂山、西昌成(cheng)為(wei)度(du)(du)假(jia)酒店(dian)主要依托地(di),峨眉山藍光(guang)安娜塔納酒店(dian)、西昌邛海(hai)灣柏(bo)櫟度(du)(du)假(jia)酒店(dian)、青城國(guo)際(ji)酒店(dian)入住(zhu)率(lv)在假(jia)期尤(you)其是(shi)小長假(jia)近97%。
希(xi)爾(er)(er)頓全球大中華區發(fa)展資深副總(zong)裁李(li)威豪先生表示(shi),2014年(nian)是(shi)希(xi)爾(er)(er)頓進(jin)(jin)入(ru)中國(guo)的第(di)26年(nian),中國(guo)已成為(wei)希(xi)爾(er)(er)頓在(zai)美國(guo)之外最(zui)重(zhong)要的市場之一,不僅將進(jin)(jin)駐成都(dou),還將在(zai)德陽、青城山等城市和景區開酒店(dian)。